Campaign costs vary according to the number of parents registered at the schools which you select, and the length of your campaign. Prices can range from as little as £2 per school per week to as much as £40. The total cost (excluding VAT) is displayed on the Select Schools screen once you have added your selected schools to your basket.
Classlist advertising is on a display or “tenancy” basis - you are paying for an advertising slot on each selected school. We cannot guarantee how many parents at each school will see your material, and campaign performance varies widely depending on how busy each school site is, and how compelling parents find your offer. Many campaigns achieve CPMs (cost per thousand impressions) well below £10, with relevant, well executed campaigns achieving CPCs (cost per click) below £2.50. For exclusive exposure to Classlist’s highly desirable parent audience these rates are very competitive.