Why we are running the campaign?

We want everyone to be included in their Classlist site. However, we wanted to highlight:

• A survey we ran in 2017 found that three quarters of parents don't feel as involved in their child's school life as they would like to be and that two thirds of parents don't know the names of their child's friend's parents - suggesting school communities are far weaker than we might suppose. Dads were three times less likely to know.

• Using Classlist Dads have a way they can be more involved in school life but they need to be invited to use it! Currently on Classlist only 20% of the parents are Dads.

• Studies have found that fathers’ expectations, interest and involvement in their children’s learning predicted their children’s better behaviour towards school, better behaviour at school, higher educational expectation, greater school progress, higher qualifications and greater enjoyment of school (Goldman 2005 and Nord, Brimhall and West 1997).  

What are the prizes?

1. First prize - £500 contribution to bonfire night or an event of your choice. The idea behind this prize is that it can be used to support a fundraising event of your choice to help your PTA make more profit out of the event. We’ve suggested you might want to use it towards your bonfire night or your Christmas fair hampers. You might want to use it to support an alternative event.
2. Second prize - £250 towards a dads' night out on us. This prize is to go towards an event where parents can get together. It might be just for dads but it doesn’t have to be. The idea is that you would use the money to support you in getting your community together - you could put it towards hall hire or food at the event for instance.
3. Third/ fourth/ fifth prize £50 donation to the PTA

How we will calculate the leader board?

• This will be based on the percentage point increase in Dads, male carers or guardians and grandfathers as a proportion of the total number of parents on your Classlist site.
• For example:
• At 9am on the15th October a school has 100 parents, and 25 of those are Dads, male carers or guardians representing 25% of parents
• At midnight on Friday the 19th October the school has 150 parents, and 75 of those are male carers or guardians representing 75% of parents
• The percentage point increase is 75% - 25% which is 50 percentage points

When we refer to Dads in the campaign, we are really measuring an increase in the number of parents who identify themselves as Dads, male carers/guardians and grandfathers on your Classlist site.

What is the campaign timeline?

• Kick off: Facebook and Twitter posts on social media & email to Ambassadors and some parents about the campaign - Monday
• Interim leaderboard - shared midweek
• Competition ends at midnight Friday
• Winners announced Monday