Your have laid all the foundations and now you are ready to get the whole school onto your Classlist site - go for the big push approach and get all your parents signed up in just a couple of weeks. This approach takes a little planning and coordination, but don't worry; your trusty team already on Classlist can help out. If everyone chips in it should be a breeze!
If you don't like the idea of a big fanfare and formal launch strategy you can still announce the site to parents using the same resources but without the sign up deadlines and coordinated effort. It will probably take a lot longer to get your parents signed up (and may even involve more effort on your part to keep nagging at people), but a viral campaign can be effective in the long run. Use community events or other whole-school features (eg second hand uniform sales) as hooks to get people talking and encourage them to sign up - that fear of missing out will work in your favour.
In this section, we will discuss how to:
- Plan your launch
- Gather parent email addresses
- Spread the word!
- Ask the headteacher to put in a good word
- Invite everybody!
You Will Need:
- A lively and friendly team who are ready to promote Classlist to parents at the school
- A method of storing a large number of email addresses (such as Excel or Google Sheets), or pen and paper if you are allergic to spreadsheets
- A printer for printing posters and flyers
- If you have your Head Teacher on board, a helping hand from them would be brilliant at this stage.
1. Plan your launch
Before you begin it will help to have a plan with rough dates for each action and an idea of who will carry out each bit. Maybe you can create an event on Classlist for your team to celebrate at the end! Much of this will be up to you and your team but below are some tips many parents have previously found helpful:
- Let parents know what to expect. Use your existing communication channels (eg newsletter, school office email, Facebook group etc) to give parents a heads-up and explain what Classlist is. If you let parents know the PTA will be sending out flyers or asking for email addresses they will be more receptive.
- Set a tight sign-up deadline. This creates a sense of urgency, meaning parents will be more likely to sign up quickly. There will still be stragglers, but there should be a surge to help get you over the first hurdle.
- Organise your team. Make sure everyone knows what to do eg organise a rota for standing at the school gate handing out flyers/gathering email addresses. You can work in teams to inform parents about Classlist, targeting different groups or classes.
- Download and print our resources. You will find a number of useful printables such as sample letters, posters and postcard size flyers attached to this page. Simply download and print what you need. They're perfect to pop into a bookbag.
- Make sure you have a parent in each class who will help roll out. This will give you a much closer connection to the parents in each class, allowing you to inform them of Classlist's benefits on a much more personal level.
- Don't be afraid to share the workload. Make sure Class Admins know they should be approving the parents they recognise as soon as they join up. Getting lots of parents approved quickly creates a buzz and gets people talking.
- Piggyback on existing school events. Set up a table at your parent-teacher consultations, in the playground at pick up, or at the cake sale: have your laptop with you to demonstrate what Classlist is, print off a stack of flyers and be ready to take parents' email addresses if they are keen to sign up.
2. Gather parent email addresses
The most effective way to sign up parents is by email, so you need their addresses. If you collect them into a spreadsheet you will be able to organise them into classes and paste them straight into Classlist in one go, saving tonnes of time. If you use pen and paper sign up sheets it's fine but remember you might get more errors creeping into addresses. The speediest way is to enter email addresses directly into Classlist on your laptop when you talk to parents in person at an event, provided you have internet access at the time! Obviously one single person can't invite everyone in the school this way, so use a combined approach to cover all the bases.
For more tips and tricks on how to collect the contact details of you parents, please click here.
Tip: If you sort your collected emails into school classes and invite each class as a group, the parents will receive class-wide notices and invitations even if they have not yet signed up, because of Classlist's invited parent 'non-member' system.
3. Spread the word
You need to get the parents talking about Classlist. Once you get them interested and create a buzz at the school, the parents will become more receptive. Ask the school to send out a notice in the school newsletter and put up a poster at the school gate: make sure the Classlsit.com site is highlighted so parents can look up the site for themesleves. You can find posters and printables and check out tried and tested advice from other Classlist Ambassadors in our Help pages or on the Classlist Forum.
If you can tie your launch into an existing school event it will give you a physical presence to market your Classlist site. You could use sports day or parent teacher consultations - anything where lots of parents are likely to be there with a bit of time to spare to chat. Then make sure you have a PTA/community event coming up to use as an introduction to Classlist for all the newly joined parents - it could be class socials or a big event like the summer fair, but it needs to happen fairly soon after your launch or parents may lose interest.
4. Ask the headteacher to put in a good word (optional)
A helpful nudge from the head can do wonders when rolling out Classlist. The headteacher's official stamp of approval often signifies to parents that they should get on quickly. Do not worry if your head doesn't want to get on board. Classlist is designed for parents by parents. As such it is not required for the school to be on board.
5. Invite everybody!
Just navigate to the Add & Invite page once you log in to Classlist. From here you will be able to copy and paste the emails you have collected.
Enter the name of the class you wish to invite them to, then copy and paste in that class's email addresses and click send.
Repeat for each class.
Congratulations! The parents should now come flooding in over the next few days. Make sure you and your Class Admins keep an eye on the approval requests.
Ready for Part Five - Growth?